Steerport

Integrations

UTM tracking

Build consistent tagged links so attribution actually adds up.

Why UTMs matter here

Attribution is only as good as your tagging. If two campaigns point at untagged or inconsistently tagged URLs, their conversions blur together and your ROAS lies. Steerport's Genome and analytics are downstream of this — clean tags in, trustworthy insight out.

The UTM builder

Open the UTM tool from the command center. Enter your destination URL and the campaign parameters, and Steerport assembles a properly encoded tracking link:

  • utm_source — where the traffic comes from (for example meta, google, newsletter).
  • utm_medium — the channel type (for example cpc, paid_social, email).
  • utm_campaign — the campaign name.
  • utm_content and utm_term — optional, for distinguishing creative variants or keywords.

Copy the finished link and use it as the destination in your ads.

Keep it consistent

The whole point is consistency, so agree on conventions and stick to them:

  • Use lowercase, no spaces (hyphens or underscores instead).
  • Keep a fixed vocabulary for source and medium across every client.
  • Encode the angle or hook in utm_content when you want the Genome to tie performance back to a specific creative idea from the Creative Lab.

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