Features
Creative Genome
Every winner across every client, distilled into the angles and hooks that compound.
The moat
The Creative Genome is the part of Steerport that gets more valuable the longer you use it. It takes every winning creative across every client you run and distills it into the angles, hooks, and formats that actually drive return — then scores them so you can see what compounds.
A single-channel tool only ever sees one account. The Genome sees your whole portfolio, so a hook that quietly works for one brand can surface as a tested idea for another.
How it learns
The loop is automatic:
- You ship creative from the Creative Lab with UTM-tagged links.
- Real performance syncs back from Meta and Google.
- Winners auto-promote, and the Genome updates its ranking of angles and hooks by how strongly each returns.
Reading the Genome
Open Genome from the command center to see the ranked angles for a brand — each with a weight and a return multiple, so you can tell at a glance which strategic angle (objection, proof, benefit, curiosity, and so on) is pulling the most weight. Use it to brief your next batch in the Lab, or let autonomous agents act on it for you.
Why it's grounded
Every recommendation traces back to creative that actually ran and actually performed for your accounts — not generic best-practice. That's what makes the next campaign sharper than the last.
Note: The Creative Genome is available on the Pro and Agency plans. See Plans & billing.