Ad Machine

One view of all your spend

The Ad Machine pulls your paid activity across every connected network — Meta, Google, TikTok, LinkedIn, Reddit, and X — into one place, so you're not tab-hopping between ad managers to understand where money is going. Spend, performance, and the levers to act on them live together, per project and across your whole portfolio.

What it does

• Publish from Steerport — push a campaign straight to any connected platform, built paused, with full budget and targeting control. Full walkthrough: Publishing a campaign.
• Unified spend — see active spend across every connected channel in a single view.
• Budget moves — shift budget toward what's returning and away from what isn't, without leaving Steerport.
• Auto-boosting — let Steerport lean into your best performers automatically, inside the limits you set.

Getting set up

The Ad Machine acts on the accounts you've linked, so start by connecting your ad platforms and confirming that spend and revenue are syncing. Once data is flowing, the Ad Machine has the signal it needs to recommend and make moves.

Working with agents and the Genome

The Ad Machine is most powerful alongside the rest of the deck:

• It boosts the creative that the Creative Genome has identified as your strongest angles.
• Autonomous agents can run budget moves and boosting on a schedule, inside your guardrails, so optimization happens even when you're not watching.

Track the impact in Analytics & reports.