Attribution

Beyond last-click

Most tools (and every ad platform) over-credit the last touch. Steerport walks every touchpoint a converting person had — ad click, email click, pageview — and splits credit across them.

Models

• Position (40/20/40) — default; rewards first and last touch, spreads the middle.
• First / Last touch — single-touch views.
• Linear — even credit across the journey.

Credit always sums to exactly 1.0 per conversion. Switch models live on the Analytics page.

Calibration — two honest series

The calibration view shows Steerport-attributed vs platform-reported conversions side by side, per channel — never mixed. That delta tells you how much the platforms are over- or under-counting.

Feeding the autopilot

Once you trust your first-party numbers, you can switch the autopilot to optimize against them instead of platform-reported conversions — after a side-by-side comparison period.