Features

Creative Lab

Generate a 3×3×3 matrix of concepts, angles, and hooks — then ship the strongest.

What the Creative Lab does

The Creative Lab is where you turn a brand brief into a structured set of creative options instead of one lucky guess. It generates a 3×3×3 matrix — concepts × angles × hooks — grounded in the brand's working memory and what's already won across your accounts.

That structure matters: by spreading ideas across distinct angles (the strategic reason someone should care) and hooks (the first line that earns attention), you test the idea space, not just wording.

An experiment board — variants scored and tagged by angle (benefit, objection, proof), with CTR, CVR, and ROAS on each.

How to use it

Open Creative Lab and pick the project you're creating for.
Generate the matrix. Steerport drafts concepts, each with several angles and hooks, drawing on the brand positioning you captured during onboarding and the Creative Genome.
Review the grid, keep the strongest combinations, and refine any cell.
Ship the winners as your ad creative, tagging links with the UTM builder so results attribute back.

Grounded, not generic

Because every generation is anchored to the brand's memory and to proven angles, the output sounds like the brand and leans toward what has historically returned — rather than the generic copy you'd get from a blank-slate prompt.

The compounding part

When tagged creative goes live and performance syncs back, the winners feed the Creative Genome. The next time you open the Lab, it's already smarter about what works for this brand and across your whole portfolio.

For free-form drafting and iteration outside the matrix, use the AI Studio.